Coming up with a tagline isn’t always easy…
“Expense reports that don’t suck!”
People often chuckle when they hear our tagline – it’s memorable, it’s catchy, and it captures a feeling that they’ve probably experienced before. As an occasional advisor to growing startups, I often get questions about product branding during our early days. Where did our tagline come from? How did we decide on this one? Here are three quick points to consider: Continue Reading…
Think back to all the jobs you’ve ever had in your life. In those roles, when did you finally get handed some real, capital-R Responsibility on the job?
Individuals are generally hired at a company based on what they’ve done in the past and how that translates to potential at the new position. Even after a rigorous interview process that should have proven the candidate to be a very capable person, a new hire still has to prove themselves before getting some real responsibility. Why is that? Continue Reading…
