Coming up with a tagline isn’t always easy…
“Expense reports that don’t suck!”
People often chuckle when they hear our tagline – it’s memorable, it’s catchy, and it captures a feeling that they’ve probably experienced before. As an occasional advisor to growing startups, I often get questions about product branding during our early days. Where did our tagline come from? How did we decide on this one? Here are three quick points to consider: Continue Reading…
