Raising money or starting your own business? Then you might want to continue reading!
David recently spoke at the Silicon Valley Innovation Summit (SVIS) about the cultish view of customer acquisition amongst startups and the myths of performance acquisition. Check out the video for tips and tricks on how to avoid the CaC trap:
The keynote touches upon a few key points:
- Customer acquisition is almost synonymous with raising money, why?
- Discrediting the myth that spending is the best path towards growth
- Theory (V = R * $ *LTV/CAC) vs. Practice (V = R * $ * hope)
- Curious? The video explains in detail where hope “fits in”
- Making money should be a requisite for making money
- The nouveau enterprise: introducing disrupter (we know, very overused word) economics
While the keynote itself is about 11 minutes long, stick around for the Q&A session afterwards, where David explains exactly how his view on CaC has fueled our strategy against our biggest competitor.
Got something to say? We’d love to hear your reaction and thoughts on the subject in the comments section below!