The Cult of CaC and The Myth of Performance Acquisition

Joanie Wang —  September 5, 2014 — Leave a comment

Raising money or starting your own business? Then you might want to continue reading!

David recently spoke at the Silicon Valley Innovation Summit (SVIS) about the cultish view of customer acquisition amongst startups and the myths of performance acquisition. Check out the video for tips and tricks on how to avoid the CaC trap:

https://www.youtube.com/watch?v=VCV_53JOYNc 

The keynote touches upon a few key points:

  • Customer acquisition is almost synonymous with raising money, why?
  • Theory (V = R * $ *LTV/CAC) vs. Practice (V = R * $ * hope)
    • Curious? The video explains in detail where hope “fits in”
  • Making money should be a requisite for making money
  • The nouveau enterprise: introducing disrupter (we know, very overused word) economics

While the keynote itself is about 11 minutes long, stick around for the Q&A session afterwards, where David explains exactly how his view on CaC has fueled our strategy against our biggest competitor.

Got something to say? We’d love to hear your reaction and thoughts on the subject in the comments section below!

Joanie Wang

Posts

Joanie Wang is the marketing lead at Expensify. When she isn't helping rid the world of expense reports that suck, she is doing yoga, diving into SF's culinary scene, or playing with her adorable puppy Arya.

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