It’s very fashionable to quantify every aspect of your business to the N-th degree. It sounds great in cocktail conversations to rattle off CAC, LTV, retention rates, magic numbers, and a host of other variables — and to extol the virtues of A/B testing every single thing from day one (or even before). But beware getting too reliant on data, because when it comes to your most important and difficult decisions, it won’t be there to save you. This is because startups are trapped between a rock and a hard place: Continue Reading…
