This week’s Expensifier of the Week, Uproot Wines!
Fact: America loves wine.
Fact: Millennials really, really love wine. So much so that they’re changing the way wine is being marketed and consumed.
Expensify’s favorite? Rose! (Image via Uproot)
Newcomer Uproot Wines has figured this out, and they’ve designed their entire business model around this younger audience. After going to market in mid-2013 (their first harvest was in 2011), Uproot’s tech-driven winery has found its way into the premium wine market by word of mouth (also, a feature on the Today Show didn’t hurt either). Continue Reading…
